Meet the Team

"It takes a whole village to raise a child"

7 years ago when Jim Shaikh sketched out an idea for a self-warming baby bottle, he had no idea it would become an award-winning product.

yoomi was dreamt up by Jim, and his wife, Farah after their experiences of bottle warming (stumbling around a kitchen in the early hours and begging waiters for hot water in restaurants) inspired them to look for a better solution.

With an initial idea, engineer Jim began to build a team of baby bottle experts. This team included design specialists, health and safety professionals and the most demanding members, babies. Farah drew on the experiences of friends, family, mums, dads and grandparents who had faced the trials and tribulations of feeding time.

Our yoomi family then set about creating a feeding bottle that warms baby’s feed to breast milk temperature in just 60 seconds. We nurtured our little one through the toddler years and in 2009, after it had passed a host of tests and exams, yoomi appeared in John Lewis stores across the UK.

Raising babies is expensive, but Jim and Farah were fortunate enough to have the financial backing of friends and family. They believed in yoomi and provided the funding to make yoomi a reality.

For us, our village is the yoomi family, you can learn a little more about each person or just have a giggle at our baby photos!

You can click the images to read more about us.