news & views

Dad’s need to be more involved in parenting…

Did you know that men have a much bigger influence than women on boys becoming well-adjusted adults…?

According to leading learning and behaviour specialist, Noel Janis-Norton, a strong father figure is vital to helping boys learn how to handle their emotions and physical strength as well as respecting others and themselves.

In her new book “Calmer, Easier, Happier Boys “, Janis-Norton suggests that mums can be too possessive and sometimes find it hard to sit back and let dad take charge, which includes letting them do things differently to how they would do them.

“Mothers need to allow dads to be dads and to have their own relationship with their children – and in particular with their boys – without trying to micromanage”.


What an exciting week it’s been!

First we were mentioned alongside Royalty in the Daily Mail as a must have baby product fit for a Princess! This sent yoomi HQ into quite a tizz, even Jim could be heard whooping down the corridor!

And then the Little Princess arrived… Princess Charlotte Elizabeth Diana … quite perfect!!

Making her Grand debut on May 2, could Princess Charlotte have looked any cuter wrapped up in a sweet blanket and bonnet? We must confess we’re rather looking forward to following her wardrobe already!!


Calling all mums

Whether you’re new to breastfeeding, or simply want to know more about it, the yoomi team have put together five handy tips to get you on the path to breastfeeding…

Just relax… always remember that both you and your little one are learning
Find the best position… it’s important that you’re comfortable
Pace yourself… experts suggest that you start with 10-15 minutes per breast at first until you get acclimated
Don’t follow a feeding schedule… the best way to ensure your baby is getting the right amount of milk is to breastfeed on your baby’s hunger cues
Eat & drink plenty… we all know how tiring it can be, so make sure you keep your energy levels up. Drinking cold water can aslo defer the pain!

Most importantly, don’t be afraid to ask… Organisations like The Breastfeeding Network and NCT are very helpful or simply ask other mums who are going through the same thing!

And… When it comes to breastfeeding mums wanting to express (so dad can take over the night feeds!), yoomi is the only bottle that will return mum’s milk to perfect breast milk temperature protecting all the nutrients in baby’s feed!

So good luck and happy breastfeeding everyone!


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